This weekend I took a trip to New York City. I started to pay attention to the billboards on the side of the highway in hopes of getting inspiration for this blog.  At first the drive was scenic and relaxing, but quickly became mundane and the ads didn't help. All the outdoor ads were billboards and could have been placed on any highway.
The attractiveness of outdoor ads is how to specially use the unique environment to convey your message.

 This ad uses the tunnel strategically to make a point about the rest stop. It is different and fun. I wish we would have seen one of these advertisements for a rest stop on the way.

Not all outdoor ads are billboards. This ad uses the packaging and shape of the candy bar and puts it in the environment. It's much more interesting and memorable that the typical bench ad.

 The wires are an everyday structure used to portray what the product does-detangle. If the environment is used in a complimentary clever way the ad makes an impression.