I really like this ad because it omits the unique characteristic of a camel and calls attention to its absence with a suggestion of a line. Once I read the text "Dr. Brian Dower, Chiropractor 28 Park Road, Toronto, Ontario M4W 1M1 416.920.7275" I couldn't help but laugh to myself. The ad doesn't have a tagline but instead uses the visual as a clue to what this doctor can do for you. The ad's simplicity and humor sets it apart from other ads of chiropractors I've seen.
Although somewhat disturbing I love this ad. It's provocative and poignant. The copy, "only a portion of the catch in long line tuna fishing is tuna" directly corresponds to the portioned animals below. The detailed execution which incorporates the inside of each animal adds to it's emotion. Not only does the add address a problem to the public but it also calls to action or gives a solution in the text below. This allows the viewer to feel in this ad and act afterward.
I love that this ad calls attention to the "defect" and makes the association with that and the great price. The asterisk makes for a nice introduction to the copy and put me in the frame of mind that is was an actual "warning. The ad cleverly combines a unique aspect of the car with something everyone wants to know when car shopping, price. I also think that this fun and clever ad fits the brand identity of mini.
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