Ads Without Words

Presenting an ad with words lends itself to be one of the most difficult tasks an advertiser can do. The ads must be a completely visual representation of the message. It's a nod at not only their own ability to convey a message without a textual reference but also that a busy audience will care enough to stop and look. When an advertiser does create a good and clever visual the impact remains for much longer with an audience.

Lego has utilized this concept of without words brilliantly. They began a campaign with the text, "seen a thousand different ways," and have continued this message with just visuals. It portrays the mind of a young child to a target audience who have potentially forgotten their own creativity.











Olay plays with the keys/computer action any computer user knows " edit undo." It humorously hints that using their product will undo the signs of aging. I appreciate that a beauty product company didn't just go for an attract young flawless female to advertise their ad but instead targeted a working woman who would know this computer command.

 

Jeep plays off their live free campaign and uses a silhouette of animals (a camel and wolf) to link their product with those wild and natural.